Interactive Glossary
BROWSE:
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
Customer Value:
Perceived benefits minus perceived sacrifice (as in consumer outlays for a product). This net value would be
consumer surplus
.
Add word to favorites
Previously viewed words:
Current ratio